Įditorial processes and practices of journalism were rarely central to how people thought about trust. Both more trusting and less trusting individuals tended to articulate trust in this way. Brands can be cues for trust, but also for distrust. Conversations about trust would often lead to more general impressions about things people either liked or disliked about news media, which suggests the boundaries between a news source that is 'trusted' and a news source that is simply 'likeable' are often blurry.
Across all four countries, when people described what led them to trust or distrust news organisations, many used the term as a kind of shorthand for news sources they were familiar with and their sense of a given brand's reputation (good or bad).
I am one of the few honest people that i have ever known Offline#
įamiliarity with brands and their reputations offline often shaped how people thought about news content online as well. They told us about what they liked, what they disliked, and, most importantly, what they found trustworthy and untrustworthy about news, and why. How do people view media they come across in everyday life, and what can that tell us about why they do (and do not) trust the news they encounter? In early 2021, the Reuters Institute held a series of focus group discussions and interviews with cross-sections of people on four continents to learn more about the way people think about these matters. I am one of the few honest people that i have ever known